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How Sir Snax Was Born

A love story, a manic Google search, and a very bad idea that became the Trash Panda Nation.

3 min read

A love story, a manic Google search, and a very bad idea.

It started on a couch. My fiancée and I were scrolling TikTok when a trash panda popped up and I said the thing that ruins every sensible evening: "We should get one."

"Can you own a raccoon in Minnesota?"

Turns out — only if you're an educational institution. Not a couple on a couch. A school. A zoo. That should have been the end of it. It was not the end of it.

What did other states allow? Some required permits. Some banned raccoons outright. Some had rules so oddly specific they read like revenge legislation from 1947. One manic Google search turned into screenshotting laws. Then building a document. Then joking about a petition — a community of raccoon lovers who cared too much about tiny hands and bandit masks.

Then I started coding. And talking about the vision. That's when the eye rolls started. A community. A children's book. A game. My fiancée thought the whole idea was silly — but she showed up anyway. Sketch after sketch, iteration after iteration, about twenty of them, helping me land on the design for a raccoon in a golden crown and green bandana.

He needed a name. Something regal but absurd.

Sir Snax.

She still rolls her eyes. But she helped pick the crown.


The Evolution of Sir Snax

About twenty iterations. These are some of them.

Early Sir Snax iteration — streetwear raccoon with halo
Early Sir Snax iteration — chubby raccoon with halo and beret
Sir Snax iteration — sitting raccoon with crown waving
Sir Snax iteration — sitting raccoon with crown waving other paw
Sir Snax iteration — small round raccoon with snacks
Sir Snax iteration — small round raccoon with snacks variant
Sir Snax iteration — kawaii raccoon with spilled coffee and sock
Sir Snax iteration — kawaii raccoon with mess

The One.